Before aiming to engage and influence stakeholders, it’s crucial to seek to understand the people you will be working with and relying on throughout the phases of the project. Sharing information with stakeholders is important, but it is equally important to first gather information about your stakeholders. Who are they? Why do they need to know about this service? What interest do they have in this? How will you engage them and keep them informed? When will you do this? These are all important considerations for developing the stakeholder relationships needed to ensure the success of your service.
Investing time in building these relationships results in increased trust. And where there is trust, people work together more easily and effectively. Identifying and building stakeholder relationships can increase confidence across the entire project environment, minimise uncertainty, and speed problem solving and decision-making.
We recommend that you take a comprehensive approach to stakeholder engagement by identifying all the people and parties that will need to be made aware of the new service, before taking steps to actively engage and inform them.
Below are examples of letters that NHS organisations have shared with patients and GP's.
Letter to Patients
We have created the letter template below for you to adapt and send out to your patients. Please note that you may want to edit the list of features to focus on the ones you will be using with your patients. Depending on your registration workflow you can include an email address for patients to contact, thus providing their own email for registration.
Letter for GP's
For speciality teams in particular, it is often helpful to involve the patients own GP, or perhaps their local hospital team by sharing the patient's record on their behalf. In order for a team professional to add other professionals from outside of their own team, they will need to know the email address of the individual professional. The sample GP letter below can be used by teams to spread awareness of PKB with other healthcare professionals involved in the patient's care, either to accompany an existing invite or to collect the email addresses to invite the professionals.