Videos that promote the benefits of PKB are a great way to raise awareness, increase uptake and generate advocacy. Capturing real-life stories from patients and the healthcare professionals using PKB, talking about how it has made a difference for them, is more powerful and engaging than any other form of communication, and it also has the potential to reach wider audience.
Creating short videos, no-more than a few minutes long, is best as they can easily be shared online (on your website and via social media) and the likelihood of them being watched in full is much greater. It doesn't need to be expensive either, these types of videos can be made using a smart phone or tablet, with a good quality camera attached.
Below are some example patient and professional videos which demonstrate the impact of real life stories.
If you would like any support to capture your stories, please speak to your Success Team lead who may be able to help.