Reaching audiences through the media, whether professional or consumer, is a powerful way to gain credibility and communicate your message at scale. Done in the right way, this could be hugely influential for your programme and help to increase uptake by generating awareness in a highly cost-effective way.

However, any media activity should be carefully planned with senior sponsors and internal communications teams to ensure messages are 'controlled' and any responses are acted upon in a timely way. Please also advise our Press team at about any potential media activity, so we help to coordinate and promote this with you.

Below is a copy of the press release issued when Abertawe Bro Morgannwg University Health Board in Wales launched PKB, along with the media coverage this generated.