Case studies

Case studies are highly-effective as a storytelling tool. You can provide an in-depth analysis and share compelling personal stories which help audiences to understand a particular problem and how it has been resolved. The personal insights also help to give legitimacy and trust to your programme.

Every story has a beginning, middle and end. A case study also needs to follow a narrative that people can understand while also learning about the value of your deployment. Since case studies are longer and more in-depth, proper planning is key. When drafting your case study, the following components need to be included:

  • Title: Stick with short or catchy titles. You can also state your achievements explicitly here.
  • Summary/overview: This should give a brief overview of the problem and show how you provided the solution (i.e. PKB).
  • Problem: An in-depth look at the initial problem. What was wrong? What have you tried before?
  • Solution: An explanation of how you addressed the problem. What is different this time? Why is this more effective?
  • Results: Evidence that shows how this has helped patients/ healthcare professionals/ local healthcare economy. Think of this as a 'before and after' scenario.
  • Call to action: You should include a couple of sentences that relate back to the start with a final paragraph which encourages people to take an action, whether that is to register, learn more or get in contact.

Our latest eBook, Celebrating 10-Years of Patients Know Best, showcases some of our most memorable success stories. It also illustrates the different ways a story can be told. Further examples can also be found on our website here.